Kia Ora, I’m Krissi

A woman with blonde hair taking a selfie outside under a blue sky with clouds, with a yellow fabric background behind her.

I've spent years working with business owners who know exactly what they want their brand to feel like — they just don't have the words for it yet.

That's my sweet spot.

I pull the story out of you. The one that's been rattling around since you started this whole thing. And then I design something that finally puts it into the world the way it deserves.

Why I Do What I Do

I'm not here to make things pretty. I'm here to make them true.

A brand that's built on strategy and soul doesn't just look good — it attracts the right people, builds trust without you having to say a word, and gives you the confidence to show up like you mean it.

I take my time with every client. Not because I'm slow — but because the best brands aren't rushed.


Why Working With Me Is Different

Collaboration at heart

Working together isn’t a transaction — it’s a partnership. I’m in it for the long game, here to support you as your brand grows and shifts.

Supportive process

Design can feel overwhelming, but it doesn’t have to. I keep things light, fun, and easy to follow — so you can enjoy the process as much as the outcome.

Best of both worlds

I blend strategy with creativity, so your brand not only looks beautiful but works beautifully too. Let’s create a plan that feels right for you.


Beyond the Studio

When I’m not designing, you’ll usually find me at the beach or chasing fresh air. Those moments of playfulness and pause feed back into my creative work, helping me show up with fresh ideas and a calm, grounded approach.

A woman sitting on a chair outdoors on a grassy hill with a scenic view of trees and mountains in the background.

underscore 19 design studio




Often found not wearing shoes

Feet in the ocean kinda gal

Coconut Latte



Cat person

Can’t eat dairy



Audiobooks

Hot chippies



Introverted extrovert

Newly acquainted rural girly

Are we right for one another?

Good design is a collaboration. Great design is a partnership.

Here's how to know if we're the right fit.

Things I love

  • You're done with "good enough" — you want a brand that turns heads and builds trust.

  • You’re open to collaboration – we’ll work together to bring your vision to life, not just follow a template.

  • You appreciate a story-driven approach – your brand has a story, and we’ll craft design that tells it beautifully.

  • You're not looking for a transaction. You want someone who gets invested in your success.

  • You’re ready to slow down and curate – bespoke design takes care, patience, and attention to detail.

  • You enjoy a bit of fun along the way – I take design seriously, but not myself too seriously.

  • You’re committed to clarity and consistency – because strong, cohesive design makes your brand shine.


Things that won’t work

  • Just a logo, thanks – I do strategic, story-driven design, not quick fixes or one-off visuals.

  • No respect for time or effort – collaboration needs trust and communication; ignoring deadlines or input slows everything down.

  • You want a “yes person” – I’m here to guide your brand with strategy, not blindly follow orders.

  • Closed off to ideas – design thrives on curiosity and conversation; if you’re not open to feedback, we’ll struggle.

  • Looking for instant magic – bespoke design takes time. Quality over speed is the only way forward.

  • Not invested in your own brand – your commitment fuels the process. If you’re checked out, the results will show it.

  • Constantly shifting goals – clarity and consistency matter. If objectives keep shifting without discussion, it makes it difficult to deliver results.

If you've read this far, you're probably already halfway there.

Let's have a no-pressure chat and see if we're the right fit.