Kia Ora, I’m Krissi
My Path So Far
My background spans product development, marketing and strategy building in both larger and smaller teams, where I learned how to balance detail with big-picture thinking.
For the past seven years, since having my children, I’ve been running my own business around family life. It’s been a winding path, but one filled with creativity, adaptability, and plenty of real-world lessons that I now bring into every project.
Why I Do What I Do
I believe design isn’t just about making things look pretty—it’s about telling your story, giving you clarity, and building the confidence to step out into the world with purpose.
My approach is considered, bespoke, and intentional. I take the time to get to know you and your goals, so the outcome isn’t just a logo or a colour palette—it’s a brand that feels deeply aligned with who you are, and the direction you want to take your business.
If you’re looking for a speedy logo-on-demand, I’m not your gal. I’m all about strategy, soul, and designs built to last
Why Working With Me Is Different
Collaboration at heart
Working together isn’t a transaction—it’s a partnership. I’m in it for the long game, here to support you as your brand grows and shifts.
Supportive process
Design can feel overwhelming, but it doesn’t have to. I keep things light, fun, and easy to follow—so you can enjoy the process as much as the outcome.
Best of both worlds
I blend strategy with creativity, so your brand not only looks beautiful but works beautifully too. Let’s create a plan that feels right for you.
Beyond the Studio
When I’m not designing, you’ll usually find me at the beach or chasing fresh air. Those moments of playfulness and pause feed back into my creative work, helping me show up with fresh ideas and a calm, grounded approach.
underscore 19 design studio
Often found not wearing shoes
Feet in the ocean kinda gal
Coconut Latte
Cat person
Can’t eat dairy
Audiobooks
Hot chippies
Introverted extrovert
Currently watching Greys Anatomy (again lol)
Are we right for one another?
The best design happens when we’re on the same page. Before we dive in, it’s important to make sure our values and vision align.
Things I love
You value thoughtful, intentional design – design that’s strategic and purposeful, not just pretty.
You’re open to collaboration – we’ll work together to bring your vision to life, not just follow a template.
You appreciate a story-driven approach – your brand has a story, and we’ll craft design that tells it beautifully.
You want a long-term partner – someone who supports your brand as it grows, not just a one-off project.
You’re ready to slow down and curate – bespoke design takes care, patience, and attention to detail.
You enjoy a bit of fun along the way – I take design seriously, but not myself too seriously.
You’re committed to clarity and consistency – because strong, cohesive design makes your brand shine.
Things that won’t work
Just a logo, thanks – I do strategic, story-driven design, not quick fixes or one-off visuals.
No respect for time or effort – collaboration needs trust and communication; ignoring deadlines or input slows everything down.
You want a “yes person” – I’m here to guide your brand with strategy, not blindly follow orders.
Closed off to ideas – design thrives on curiosity and conversation; if you’re not open to feedback, we’ll struggle.
Looking for instant magic – bespoke design takes time. Quality over speed is the only way forward.
Not invested in your own brand – your commitment fuels the process. If you’re checked out, the results will show it.
Constantly shifting goals – clarity and consistency matter. If objectives keep shifting without discussion, it makes it difficult to deliver results.
