You Didn’t start a business to feel invisible.
You started it because you had something worth building. So why does your brand still feel like it's whispering?
The goal of game-changer branding is walking into a room, an inbox, or social media feed — and having a potential customer think "okay, these people know exactly what they're doing."
That's not decoration, like you’re led to believe. That's brand resilience.
It's the thing that holds steady when you're tired, when a client pushes back, when you're pricing yourself with confidence instead of an apology in your voice. It's what makes people trust you before you've said a word.
Here's how we do it — choose the starting point that feels right, and I'll guide you the rest of the way.
Not sure which one? That's what the (free) chat is for.
The Foundation
– FROM $2000 NZD
You've got the idea. You've got the guts. What you don't have yet is a brand that backs you up when you say "trust me, I'm the real deal." This is where that starts.
We're not slapping a logo on you and calling it done.
We're digging into who you actually are, what your people need to feel to say yes, and building something that makes you look like you've been doing this for years — even if it's week one.
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The confidence to show up looking like you mean it, from day one
A visual identity that does the convincing before you open your mouth
Something that feels like you, not a the placeholder you've been apologising for
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Primary logo, submark, icon, alternate options (if applicable).
JPG, PNG, EPS (files ready for both print and web)
Business card(s) file(s) ready for print
One page colour usage guidelines (RGB, HEX, CMYK)
One page file usage sheet
Brand mockups
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Approx 6-8 weeks
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Printing isn’t included, but I’ll happily point you in the right direction to get your items beautifully printed
Source files aren’t part of the package – what you’ll receive are the polished, ready-to-use files you need
Font licenses are not included – if required, these can be purchased separately
The reputation reset
– FROM $2800 NZD
You've done the work. Built the client base. Earned the loyalty. But your brand? It's still running on the logo you picked in a rush three years ago and a whole lot of good intentions. It hasn't caught up to who you've become, and it's starting to hold you back.
This is the full toolkit and reputation reset. The one that finally looks like the business you're actually running, not the one you started with.
Your people won't need to know what came before, because what comes next will speak for itself.
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A brand that finally catches up to the business you've actually built — no more explaining away the gap
The kind of consistency that means you never again open Canva at 9pm wondering what your own brand looks like
A reputation reset – every touchpoint considered, and quietly backing that up
The shift from "just found you" to "how did I not find you sooner"
Room to raise your prices and mean it, because everything around you finally matches what you charge
A well-considered strategic design approach, to help you reach your business goals
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Everything in The Foundation, plus:
Brand pattern (where it fits)
Social media kit — icons, banners, favicon
Signage, brochure, custom vehicle signage or other print media ready for production. This part shifts and morphs depending on your business goals. We lock it in down the track to make sure it’s serving your business as well as it can – no throw away content here!
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Polished Brand Strategy doc – to help you keep up the momentum moving forward
Alternate and/or extra print media ready for production
Extended brand guidelines – great if you have other suppliers or contractors coming on board after we work together
Strategy session, to set the intention and trajectory of your business
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This pricing tier lives and dies on the thinking behind it — the depth of strategy, how thoroughly we pull apart your competitors and your market, and the true size of the transformation underway.
A brand stepping into a crowded, competitive space needs more groundwork than one carving out its own lane. That work is what makes the outcome hold up.
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Approx 6-12 weeks, depending on scope
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Printing isn’t included, but I’ll happily point you in the right direction to get your items beautifully printed
Source files aren’t part of the package—what you’ll receive are the polished, ready-to-use files you need
Font licenses are not included – if required, these can be purchased separately
THE FULL TRANSFORMATION
– FROM $3500 NZD
Nothing held back. This is the whole glow-up, and then some.
You're not here to blend in – you never were. You've got a vision that deserves the full treatment — deep strategy, rich detail, a brand that commands the room before you've even said a word.
This is for the business owner who's ready to stop playing small and start showing up like the brand they always knew they could be.
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A brand with real weight behind it — the kind people feel before they can explain why
Trust that's already been earned by the time someone lands in your inbox, so the sale is halfway done before you say a word
The freedom to stop chasing every client and start choosing the ones who actually fit
A presence that carries into the real world — signage, packaging, merch — so the brand doesn't stop at your screen
The unmistakable feeling of arrived. Not "getting there." Arrived.
An in-depth strategic design approach, to help you reach your business goals and future proof your business from a brand POV
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Everything in previous packages, plus:
Your choice of an extra marketing item, print or production ready. This part shifts and morphs depending on your business goals. We lock it in down the track to make sure it’s serving your business as well as it can – no throw away content here!
Extensive brand guidelines
Support for production of items created in our time together
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This pricing tier lives and dies on the thinking behind it — the depth of strategy, how thoroughly we pull apart your competitors and your market, and the true size of the transformation underway.
A brand stepping into a crowded, competitive space needs more groundwork than one carving out its own lane. That work is what makes the outcome hold up.
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Approx 8-12 weeks
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Business support from a brand POV
Got something going into production? Let me take proposals, spec sheets and other niggly bits off your hands
Polished Brand Strategy doc – to help you keep up the momentum moving forward
Alternate and/or extra print media ready for production
Extended brand guidelines – great if you have other suppliers or contractors coming on board after we work together
Merch
Strategy session, to set the intention and trajectory of your business
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Printing isn’t included, but I’ll happily point you in the right direction to get your items beautifully printed
Source files aren’t part of the package—what you’ll receive are the polished, ready-to-use files you need
Font licenses are not included – if required, these can be purchased separately
The Quick Stuff
– PRICED BY QUOTE // GET IN TOUCH
Not every job needs the full transformation. Sometimes you just need a designer in your corner who already gets your brand — no big project, no long process, just good design, fast.
Flyer for the weekend market. New signage for the shop window. A set of social templates so you're not eyeballing fonts in Canva at 11pm. Merch, packaging, a quick brand refresh — whatever it is, if it's small and it needs to look sharp, this is your lane.
Priced by quote. Typically 1–2 weeks.
Need it faster? Rush fees available — you'll jump the queue.
THE STUFF NOBODY THINKS TO ASK FOR
Here's a fun fact I keep having to repeat, even to clients I've worked with three times over –
Branding isn't just logos and Instagram templates. It's basically anything that needs to look like you — and chances are, I can make it happen.
Hitting a big milestone and need something that actually marks the occasion? Launching a product and need the packaging to match the hype? Pitching investors, a bank, or a room full of people who need convincing? I'm your person babes. Lets work it out.
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Brand spec sheets and style guides, for your team or your stockists
Presentations for milestones, pitches, AGMs, or "we're launching this big thing" moments
Product development — packaging, labels, tags, inserts
Book and booklet layout, print-ready
Editorial and print layout — menus, catalogues, lookbooks, media kits
Trade show and pop-up materials
Signage, wayfinding, vehicle branding
Anything print — invitations, price lists, order forms, planners, print product development, the lot
Brochure websites
If it needs to look considered and it's currently making you wince, ask.
If I can't do it myself, I'll point you to someone who can.
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Priced by quote. Timeline depends on scope.
Need it faster? Rush fees available — you'll jump the queue.
Not sure where to start?
Good news — that's exactly what the first chat is for. Tell me where you're at, and I'll help you figure out the rest.